Digital Marketing Manager

Littleton, New Hampshire
Marketing
10/05/2021
Littleton Coin Company
Depends on Experience  Weekly
Full Time
Day

Digital Marketing Manager, Littleton, NH

 

Drive revenue growth for a rapidly expanding Web Marketing team. Responsible for all advertising/promotion aspects, working with multiple strategic partners.

 

About our company: Now 100% employee owned with a successful 75-year history, Littleton Coin Company is one of the largest direct response companies in the nation to sell coins, paper money and supplies to enthusiastic collectors. We are also one of the largest employers in Northern New Hampshire. We offer competitive pay and great benefits, including a 401(k) plan with up to 6% match, Employee Stock Ownership Plan, onsite wellness programs and a friendly, pleasant work environment. Position is located at company headquarters in Littleton, NH.

 

With a Marketing investment that has doubled in the last 3 years, we’re seeking a motivated individual to rapidly grow our E-Commerce opportunities. As the manager for our busy Web Marketing team, you’ll lead and coordinate all website strategies and plans to meet both company and marketing objectives. Primary responsibilities include:

 

• Coordinating, prioritizing and implementing web plans

• Overseeing all details in the timely, effective and efficient management of web projects

• Working with multiple boutique partners & strategic partners to achieve company goals

• Managing the web team by establishing objectives, evaluating performance and coaching

• Acquisition of new online leads

• Developing and maintaining systems to both measure and analyze web effectiveness

• Reacting to incoming data to meet marketing plan goals

• Reporting results to senior management

• Recommending changes to increase visit length, click-through rates, navigational and functionality improvements, and more

 

Qualified applicant will have:

 

• 4-year college degree, preferably in Business or Web Marketing

• Specialized courses in direct marketing and/or website management

• Minimum 3 years in project management or planning and analyzing a website

• Minimum 2 years managing and coaching employees

• Minimum 5 years working in an office environment with limited supervision

• Proven planning and management skills

• Excellent communication, organizational and project management skills

• Strong interpersonal and coaching skills

• Strong math skills and attention to detail

• Technological competency