Chief Marketing Officer

Littleton, New Hampshire
Marketing
02-26-2018
Littleton Coin Company
Depends on Experience 
Full Time Salary
Day

We are looking for a marketing leader with proven ability to drive growth in a direct to consumer marketing organization.   The CMO is a key member of our Executive team, and will own the budget, strategy, and execution of our marketing programs.  You will envision and execute the long-term marketing strategy for the organization, and you will lead and develop a high performing team of marketing experts.
 

You are an innovative thinker with a strong creative mind. You have a genuine interest in understanding your customer’s motivations and behaviors, and you use that knowledge to deliver exceptional customer experiences that lead to revenue growth, particularly in the digital arena. 

 

You will be responsible for implementing customer acquisition and revenue generating programs through both digital and print channels.  You have experience managing a large marketing budget and are an analytical thinker with a focus on return on investment. 

 

You build strong relationships with people and teams across the whole organization.

 

We’re an employee-owned company, and this position is based in Littleton, NH.

 

About the Role:

  • Envision and articulate the overall marketing strategy
  • Employ your digital marketing expertise to drive revenue and customer acquisition growth strategies
  • Use  customer knowledge to deliver exceptional customer experiences
  • Lead the strategic evaluation of competitive differentiation to support long-term business strategy
  • Define goals, success metrics, and expectations for marketing
  • Execute across key channels including advertising, continuities, website, direct mail, and creative
  • Work closely and collaboratively with leaders and teams throughout the organization
  • Leverage your leadership experience to drive growth through your strategies and teams

About You:

  • 10+ years of experience leading business and marketing initiatives

  • You’re an innovative and strategic visionary

  • You’ve driven meaningful growth of a consumer business

  • You have experience establishing and continuously improving a long-range strategic plan and strategic planning process
  • You’ve managed a large marketing budget and staff

  • You lead with a focus on measurement and ROI

  • You are an inspirational leader that excels in hiring, developing and empowering people

  • You’ve built marketing plans, and accurately forecasted opportunity and growth for business lines driven by those plans
  • You’re a collaborator who knows how to drive decision-making

  • You’re data-driven but able to make decisions without data

  • You have outstanding communication and presentation skills

  • You may have experience running successful continuity programs

 

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About Littleton Coin Company 
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Littleton Coin Company is a leader in collectible coins, providing a fun and easy experience for collectors throughout the country.  We deliver this experience directly to consumers through our customized collection building monthly programs, catalogs, and website.  We’ve been experts in the hobby since 1945 and leverage our knowledge to provide one-of-a-kind service at any collecting level.  We’re an Employee-Owned company located in the beautiful White Mountains of New Hampshire.